Your information.
Handled with care.

Information we collect

Depending on how you use Fright Guild, we may collect the following types of information:

• Account information: name, email address, username, login information, verification status, and account preferences.
• Evaluation information: the Evaluation and related project you participate in, Evaluation type and version, ratings, written feedback or other answers you submit, completion status, timestamps, and information used to enforce one completed response per eligible member for an Evaluation.
• Participation history: records of Evaluations you have completed and other account-connected activity that may be shown in your Dashboard or used to operate member features.
• Contact form information: name, email address, message content, selected contact reason, and any information you choose to submit.
• Email and newsletter information: email address, subscription status, delivery activity, and basic engagement information.
• Technical information: IP address, browser type, device type, operating system, pages visited, referring pages, timestamps, and server logs.
• Future purchase or event information: if Fright Guild later offers paid products, memberships, tickets, physical media, or other commerce, we may collect order, shipping, billing, registration, and transaction-related information through payment, commerce, or event-service providers.

Please do not submit sensitive personal information through forms or open-response Evaluation fields unless it is necessary for your request or participation.

How we use information

Fright Guild may use collected information to:

• Create, verify, maintain, and secure member accounts.
• Operate Fright Guild Evaluations and prevent duplicate, unauthorized, or otherwise invalid Evaluation responses.
• Associate Evaluation responses with the appropriate project, Evaluation type, and Evaluation version.
• Show Evaluation completion history, Dashboard information, and project-related updates to eligible users.
• Analyze Evaluation responses in individual or aggregated form to understand audience reaction, project strengths, weaknesses, confusion, interest, and development trends.
• Send account emails, verification emails, newsletters, project updates, launch notices, and service messages.
• Respond to questions, support requests, media inquiries, partnership inquiries, and other messages.
• Improve the website, page performance, user experience, security, and content strategy.
• Plan future launches, events, Fearport activity, releases, audience development, and distribution-related campaigns.
• Protect Fright Guild, users, Evaluation integrity, website integrity, and legal rights.
• Comply with applicable laws, regulations, legal process, or enforceable requests.

Evaluations, membership, and community features

Fright Guild is built around audience participation. Official project Evaluations may require a signed-in, verified Fright Guild account. When you participate, we may store information connected to your account so the system can confirm eligibility, enforce the allowed number of responses, preserve your completion history, and protect the integrity of the Evaluation.

An Evaluation may include numeric ratings, multiple-choice answers, viewing-intent information, and written feedback. Written answers are information you choose to provide and may contain details beyond the standardized rating questions.

Evaluation data may be analyzed or reported in aggregated form to understand audience response, compare versions of project material, identify development patterns, and inform Fright Guild creative and business decisions.

We do not intend to publicly identify an individual member with that member’s specific Evaluation answers unless we clearly ask for permission or provide a feature where the member chooses to share them.

Society membership, if launched in the future, may provide additional access or features, but it does not increase the weight of an official Evaluation response.

Cookies, analytics, and similar technologies

Fright Guild may use cookies and similar technologies to keep the site working, support login sessions, remember preferences, protect forms, maintain account and Evaluation functionality, measure traffic, understand page performance, and improve content.

Third-party tools or plugins may also use cookies or similar technologies. These may include website hosting, security tools, analytics tools, email tools, form tools, spam-prevention tools, payment tools, or embedded-media providers.

You can usually control cookies through your browser settings. Blocking cookies may affect login, account verification, Evaluations, forms, Dashboard features, or other site functionality.

How information may be shared

We may share information in limited ways, including:

• Service providers: hosting, security, email delivery, form handling, analytics, payment processing, site operations, and technical support.
• Business operations: contractors, advisors, or professional service providers who help operate or improve Fright Guild.
• Legal and safety reasons: when required by law, legal process, security needs, fraud prevention, or to protect rights and safety.
• Business transfers: if Fright Guild is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.
• With your direction: when you choose to submit information, participate in a feature, or ask us to share information in a specific way.

We do not currently describe Fright Guild as selling personal information for money. Privacy laws can define terms such as “sale” and “sharing” more broadly. If Fright Guild later uses advertising, retargeting, affiliate tracking, cross-context behavioral advertising, or similar tools, this policy and any required privacy controls should be reviewed and updated before those tools are launched.

Your choices

Depending on the feature and applicable law, you may be able to:

• Update your account information.
• Unsubscribe from marketing emails using the unsubscribe link in those emails.
• Contact us to request help with your account or Evaluation participation history.
• Ask us to review, correct, or delete certain information when applicable.
• Control cookies through your browser settings and any privacy controls we make available on the site.

Some information may need to be retained for security, Evaluation integrity, duplicate-response prevention, legal compliance, backups, dispute resolution, or legitimate business records.

California and U.S. privacy rights

Depending on where you live, which privacy laws apply, and whether Fright Guild is subject to applicable legal thresholds, you may have rights to request access to personal information, request correction, request deletion, opt out of certain uses, or receive information about how personal information is collected, used, disclosed, sold, or shared.

Fright Guild is at an early stage and may not be subject to every consumer privacy law or threshold. Even so, we intend to handle privacy-related requests in a reasonable and transparent way where applicable. To make a privacy request, please contact us through the Contact page and include enough information for us to understand and respond to the request.

We will not discriminate against users for exercising applicable privacy rights.

Security and retention

We use reasonable administrative, technical, and organizational measures designed to protect information. However, no website, database, email system, or internet transmission can be guaranteed to be completely secure.

We keep information for as long as reasonably needed for the purposes described in this policy, including account services, Evaluation history and integrity, duplicate-response prevention, legal compliance, security, backups, dispute resolution, and business records. When information is no longer needed, we may delete, anonymize, or archive it according to operational needs and legal obligations.

Third-party links and services

Fright Guild may link to or use third-party websites, platforms, services, hosting providers, email tools, analytics tools, event tools, payment processors, social platforms, embedded media providers, or partner sites. Their privacy practices are governed by their own policies, not this Privacy Policy.

Children’s privacy

Fright Guild is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to Fright Guild, please contact us so we can review and take appropriate action.

Changes to this policy

We may update this Privacy Policy from time to time as Fright Guild, its features, or its data practices change. When we make changes, we may update the effective date at the top of this page. Continued use of the website after an updated policy is posted means the updated policy applies going forward, subject to applicable law.